Keynotes sounding flat with sellers

Yesterday, a number of important announcements about changes to eBay were made by Bill Cobb. Leaving aside the question of why the Head of Marketplaces North America is announcing changes that are being implemented anywhere *but* north America, we'll be looking at some of these changes in detail over the next few posts.

Cobb's announcement said that for eBay, 2007 will see them:

• Reinvest in eBay's core by simplifying the site, improving finding, and accentuating the things that make eBay fun and unique.
• Take a more proactive approach to Trust & Safety to protect our members from fraud.
• Improve the buyer experience on the site by holding sellers to higher minimum standards

This all sounds great in theory, but it's already obvious that the implementation is not quite the breeze they'd have us believe.