PayPal preferred

It's official, the latest JP Morgan Securities survey reveals that buyers prefer PayPal to Google Checkout. Whilst only 6% of those surveyed had actually used Google Checkout only one in five of these were happy in the survey. Contrast this to a massive 42% using PayPal of which almost half rated the service as "good" or "very good".

43% of those surveyed intend to use PayPal but not Google Checkout in the future (80% had heard of PayPal) while a tiny 2.3% intend to use Google Checkout but not PayPal.

The survey shows that PayPal not only has great brand awareness, but the threat of Google has so far had very little impact on it's business. In fact if Google weren't constantly bombarding sellers and buyers alike with cash (either free processing or cash back for paying with the service) their market share would be even less.

Google have a long way to go before they become a mainstream method of payment, or even to be a recognised alternative player in the online payments market. Google's $10 handouts to buyers obviously aren't buying them many friends!